Helping SaaS Startups Scale with Product-Led Growth and Go-To-Market Strategies

Relevant Highlights

- Advise early stage startups on PLG tactics that also improve the user experience
- Provide guidance on messaging, positioning, SEO, social media, and more
- Grew self-serve revenue 2x YoY through nurture, pricing, and packaging
- Launched content and demand gen strategies with a 3x return on ad spend
- Implemented social media strategy making social top sources for user discovery
- Brought PLG to Sales team improving conversion by 14%
- Launched new freemium strategy resulting in $1.6M in pipeline and 10% increase in upgrades
- Overhauled paywall strategy increasing pricing page views by 2x
- Added over $1M in pipeline by expanding into mobile app space
- Overhauled login system to exceed compliance requirements resulting in SOC 2 compliance and accelerated deal closing

Go-To-Market Strategy

Product-Led Growth

Marketing Tactics

B2B Focus

Communication & Presenting

Leadership & Mentorship

Analytics & Data

Capacity Planning